“adding perspective” has been a recurring theme in my professional life for the last 20 years, ever since i coined the term when running an event agency — where, obviously perspectives are important — through my years with a corporate communications agency, up to today.

there is no one reality. mere realities, experience-driven,
perception-built constructions we navigate. in communications, whether they might be interpersonal or corporate, whether when writing up a full strategy, or simply creatively solving a problem, i have found looking at the same things differently tremendously powerful. there is no secret, no black magic. just questions, and attitude.